May 17, 2021

How to Market Your Graphics Design Business

In this episode, I talk about how to market your graphics design business so as to be able to get and retain clients.

At the top of the list, you need to create an online portfolio either on your website or using an online portfolio service. It's not compulsory to have a website but it does help with your packaging and having a central place for people to find all necessary information about you including various ways for them to contact you.

Show off your skills on your social media using a well thought out social media strategy that should include a mix of the following:
- showcase your past job
- show off your workspace
- showcase photos, graphics, or clips that show you on the job
- share tips that can be useful for your audience

Use business cards, they help to give out your details quickly in an offline situation especially when you are in a hurry.

- Your business as a graphics designer should be functional and not be an avenue to show off your skills.

Let people understand where your inspiration comes from as a graphics designer

Show consistence and persistence

Ensure you meet your clients' expectations by giving realistic deadlines. This will especially improve their likelihood to recommend you to others.

It's ok to specialize in a certain style and type of Graphics design however, this doesn't you from taking other jobs that you are confident of executing.

You can partner with other professionals that offer complementary services so you can do client exchange.

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